What is the difference between the core product, the actual product, and the augmented product?

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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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Question Posted: Dec 07, 2015 06:54 AM

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What is the difference between the core product, the actual product, and the augmented product?

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The core product consists of the basic product category benefits and c...View the full answer

Marketing Real People, Real Choices

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