What is the essential role of logistics in the channel? Explain.

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:55 AM

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What is the essential role of logistics in the channel? Explain.

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Most simply the role of logistics is to make products available to customers The cl...View the full answer

Marketing Channels

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