What is the global matrix structure? What are the advantages and disadvantages of this approach?

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International Business And The New Realities

ISBN: 218

2nd Edition

Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger

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Question Posted: Nov 27, 2012 06:51 AM

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What is the global matrix structure? What are the advantages and disadvantages of this approach?

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GLOBAL MATRIX STRUCTURE Closely associated with Transnational This structure is a blend of the geogr...View the full answer

International Business And The New Realities

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