What is the holdback on a new car? Why are the holdback, rebates, dealer incentive, and markup

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What is the holdback on a new car? Why are the holdback, rebates, dealer incentive, and markup important when negotiating a new car price?
Dealer
A dealer in the securities market is an individual or firm who stands ready and willing to buy a security for its own account (at its bid price) or sell from its own account (at its ask price). A dealer seeks to profit from the spread between the...
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