What is the major task of promotion? Do firms ever use promotion to accomplish this task and

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What is the major task of promotion? Do firms ever use promotion to accomplish this task and fail? If so, give several examples.

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Sep 04, 2012 06:52 AM

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What is the major task of promotion? Do firms ever use promotion to accomplish this task and

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Promotions major task is to communicate with individuals groups or or...View the full answer

Foundations of Marketing

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