What is the nature of Lenovo's international strategy? Is the firm's strategy primarily multidomestic or global? Justify

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What is the nature of Lenovo's international strategy? Is the firm's strategy primarily multidomestic or global? Justify your answer. What advantages does Lenovo derive from the particular international strategy(s) that it pursues?

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International Business The New Realities

ISBN: 978-0134324838

4th edition

Authors: Tamer Cavusgil, Gary Knight, John Riesenberger

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Question Posted: Oct 25, 2016 10:31 AM

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What is the nature of Lenovo's international strategy? Is the firm's strategy primarily multidomestic or global? Justify

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GLOBAL Modular architecture in product developmentsuppliers manufacture interchangeable components a...View the full answer

International Business The New Realities

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