What is the purpose of a licensing agreement. In a licensing agreement, which party is the licensor,

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What is the purpose of a licensing agreement. In a licensing agreement, which party is the licensor, and which is the licensee?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 978-0133797190

5th edition

Authors: Bruce R. Barringer, R. Duane Ireland

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Question Posted: Aug 26, 2015 05:57 AM

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What is the purpose of a licensing agreement. In a licensing agreement, which party is the licensor,

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The terms of a license are spelled out through a l...View the full answer

Entrepreneurship Successfully Launching New Ventures

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