What is the wheel-of-retailing concept? Does it apply to online retailing?

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:40 AM

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What is the wheel-of-retailing concept? Does it apply to online retailing?

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Many retailing innovations are partially explained by the wheelofretailing concept According to this ...View the full answer

Principles of Marketing

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