What is unique about Costcos channel management process? What components can other retailers borrow or implement?

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What is unique about Costco’s channel management process? What components can other retailers borrow or implement?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 03:17 AM

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What is unique about Costcos channel management process? What components can other retailers borrow or implement?

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Costco buys its merchandise directly from the manufacturer Products are shipped directly to Costco w...View the full answer

Marketing management

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