What is unique about such focal firms as franchisors, licensors, and turnkey contractors?

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International Business And The New Realities

ISBN: 218

2nd Edition

Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger

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Question Posted: Nov 27, 2012 06:37 AM

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What is unique about such focal firms as franchisors, licensors, and turnkey contractors?

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Licensora firm that enters a contractual agreement with a foreign partner that allows the latter the ...View the full answer

International Business And The New Realities

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