What is viral marketing? What capabilities of the Web help to spread the virus?

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Information Systems Today Managing in the Digital World

ISBN: 978-0132971218

6th edition

Authors: Joseph Valacich, Christoph Schneider

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Question Posted: Dec 11, 2014 10:55 AM

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What is viral marketing? What capabilities of the Web help to spread the virus?

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Viral marketing is using the network effect to increase brand awar...View the full answer

Information Systems Today Managing in the Digital World

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