What justification is there for conducting a marketing audit in a business unit whose performance has been

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What justification is there for conducting a marketing audit in a business unit whose performance has been very good? Discuss.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:07 AM

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What justification is there for conducting a marketing audit in a business unit whose performance has been

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There is as much justification in conducting an audit for a good business unit as for a poorl...View the full answer

Strategic Marketing

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