What mechanisms should MNCs contemplate to coordinate their advertising efforts across different countries?

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Essentials Of Business Research Methods

ISBN: 9780367196189

4th Edition

Authors: Joe F. Hair, Michael Page, Niek Brunsveld

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Question Posted: May 03, 2012 08:07 AM

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What mechanisms should MNCs contemplate to coordinate their advertising efforts across different countries?

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Essentials Of Business Research Methods

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