What signal is senior management sending when it does not take the time to review the marketing

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What signal is senior management sending when it does not take the time to review the marketing planning process and the performance of the plan after implementation?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:12 AM

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What signal is senior management sending when it does not take the time to review the marketing

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The senior managers are saying it is not important The marke...View the full answer

Market Based Management

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