What two fundamental product strategies do companies choose between when selling their products in the global marketplace?

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Business in Action

ISBN: 978-0133773996

7th edition

Authors: Courtland Bovee, John Thill

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Question Posted: Dec 30, 2014 10:33 AM

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What two fundamental product strategies do companies choose between when selling their products in the global marketplace?

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A company must decide whether to standardize the product selling the same product everywhere ...View the full answer

Business in Action

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