What was the role and importance of the Real California Cheese certification mark in implementing the positioning

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What was the role and importance of the Real California Cheese certification mark in implementing the positioning and IMC program elements? How and where was it implemented? Do you think it made a difference to the program?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:38 AM

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What was the role and importance of the Real California Cheese certification mark in implementing the positioning

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The Real California Cheese certification mark was created for the industry as a unifying symbol that ...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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