When a company launches a new product abroad, which are the opportunities and risks of a skimming

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When a company launches a new product abroad, which are the opportunities and risks of a skimming versus a penetration pricing?

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Global Marketing Contemporary Theory Practice and Cases

ISBN: 978-0078029271

1st edition

Authors: Ilan Alon, Eugene Jaffe

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Question Posted: Feb 26, 2016 04:41 AM

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When a company launches a new product abroad, which are the opportunities and risks of a skimming

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Both of these pricing strategies are most often leveraged against new product entries A skimming str...View the full answer

Global Marketing Contemporary Theory Practice and Cases

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