When Andrew Schuman bought Hammond's Candies, he learned than an assembly-line worker had dreamed up the design

Question:

When Andrew Schuman bought Hammond's Candies, he learned than an assembly-line worker had dreamed up the design of the company's candy. So Schuman decided to offer a $50 bonus to assembly-line workers who came up with successful ideas to cut manufacturing costs.
1. What does this story illustrate about finding new ideas?
2. How does the candy company encourage creativity?