When does information search occur? What is the difference between internal and external information search?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:18 AM

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When does information search occur? What is the difference between internal and external information search?

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Information search occurs in response to a recognized problem t...View the full answer

Consumer Behavior Building Marketing Strategy

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