When price elasticity is -1.5 to -2, why would a price reduction result in larger volumes, higher

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When price elasticity is -1.5 to -2, why would a price reduction result in larger volumes, higher market share, and greater sales but lower profits?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:07 AM

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When price elasticity is -1.5 to -2, why would a price reduction result in larger volumes, higher

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For businesses with margins of less than 40 to 50 percent p...View the full answer

Market Based Management

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