Which are the advantages and disadvantages of different product expansion strategies?

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Global Marketing Contemporary Theory Practice and Cases

ISBN: 978-0078029271

1st edition

Authors: Ilan Alon, Eugene Jaffe

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Question Posted: Feb 26, 2016 04:41 AM

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Which are the advantages and disadvantages of different product expansion strategies?

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The five strategic alternatives for product expansion are Product Communication Extension Dual Exten...View the full answer

Global Marketing Contemporary Theory Practice and Cases

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