Which is better for consumers: (1) A customized service or (2) A standardized service? Please explain.

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Which is better for consumers:
(1) A customized service or
(2) A standardized service? Please explain.

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Services Marketing Concepts, Strategies, & Cases

ISBN: 978-1439039397

4th edition

Authors: Douglas Hoffman, john Bateson

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Question Posted: Aug 31, 2012 02:26 AM

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Which is better for consumers: (1) A customized service or (2) A standardized service? Please explain.

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Customization may provide services that meet the exact needs of the consumer however ...View the full answer

Services Marketing Concepts, Strategies, & Cases

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