Which market orientation would you consider for a standard product that has low, infrequent demand? What are

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Which market orientation would you consider for a standard product that has low, infrequent demand? What are the tradeoffs you would consider in making this decision?
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Managing Operations Across the Supply Chain

ISBN: 978-0078024030

2nd edition

Authors: Morgan Swink, Steven Melnyk, Bixby Cooper, Janet Hartley

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