Which of the sales promotion tools described in the chapter would be best for stimulating sales of
Question:
(a) A dry cleaner wanting to emphasize low prices on washed and pressed dress shirts,
(b) Gummy Bears new black cherry flavour,
(c) Procter & Gamble's efforts to bundle laundry detergent and fabric softener together in a combined marketing effort, and
(d) A company that wants its customers to aid in developing a new jingle.
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Related Book For
Marketing An Introduction
ISBN: 978-0133581584
5th Canadian edition
Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong
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