Which point of view is best for identifying competitors industry or market?

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Which point of view is best for identifying competitors— industry or market?

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:31 AM

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Which point of view is best for identifying competitors industry or market?

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Companies can identify their competitors from the industry point of view They might see themselves a...View the full answer

Principles of Marketing

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