Which would be more prudent: pricing an item above its VTC, exactly at its VTC, or below

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Which would be more prudent: pricing an item above its VTC, exactly at its VTC, or below its VTC? Explain your reasoning.

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:13 AM

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Which would be more prudent: pricing an item above its VTC, exactly at its VTC, or below

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Pricing Strategies A Marketing approach

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