Who are the key players on the creative side of the advertising agency?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:24 AM

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Who are the key players on the creative side of the advertising agency?

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All agencies have copywriters and art directors who are responsible for developing the ...View the full answer

Advertising & IMC Principles & Practice

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