Why are more firms jumping on the cause-related marketing bandwagon?

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:41 AM

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Why are more firms jumping on the cause-related marketing bandwagon?

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Causerelated marketing is the cooperative efforts of a forprofit firm a...View the full answer

Marketing

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