Why are sponsorships and events used by marketers?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:38 AM

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Why are sponsorships and events used by marketers?

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Sponsorships occur when companies support an event such as a sporting event concert or charity eithe...View the full answer

Advertising & IMC Principles & Practice

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