Why are symbols important to a corporate culture? Do stories, heroes, slogans, and ceremonies have symbolic value?

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Why are symbols important to a corporate culture? Do stories, heroes, slogans, and ceremonies have symbolic value? Discuss.

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Understanding Management

ISBN: 978-0324568387

6th Edition

Authors: Richard L Daft, Dorothy Marcic

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Question Posted: Sep 12, 2012 05:02 AM

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Why are symbols important to a corporate culture? Do stories, heroes, slogans, and ceremonies have symbolic value?

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Symbols are important to corporate culture because they are t...View the full answer

Understanding Management

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