Why did Barrett choose exporting as its entry strategy for Europe, as opposed to foreign direct investment

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Why did Barrett choose exporting as its entry strategy for Europe, as opposed to foreign direct investment or licensing? What advantages does exporting provide to Barrett? What are the potential drawbacks of exporting for Barrett?

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International Business The New Realities

ISBN: 978-0134324838

4th edition

Authors: Tamer Cavusgil, Gary Knight, John Riesenberger

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Question Posted: Oct 25, 2016 10:32 AM

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Why did Barrett choose exporting as its entry strategy for Europe, as opposed to foreign direct investment

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While several entry modes eg exporting licensing joint ventures local manufacturing are possible the ...View the full answer

International Business The New Realities

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