Why do advertisers argue about the value of sales promotion versus brand building, and how can those

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Why do advertisers argue about the value of sales promotion versus brand building, and how can those differences be resolved?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:37 AM

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Why do advertisers argue about the value of sales promotion versus brand building, and how can those

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For years a heated debate has focused on sales promotion and brand building Advertisers claim the st...View the full answer

Advertising & IMC Principles & Practice

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