Why do customers have privacy concerns about frequent shopper programs that supermarkets have and what can supermarkets

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Why do customers have privacy concerns about frequent shopper programs that supermarkets have and what can supermarkets do to minimize these concerns?

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Retailing Management

ISBN: 978-0070893207

4th Canadian Edition

Authors: Michael Levy, Barton Weitz, Dea Watson

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Question Posted: Dec 15, 2015 07:43 AM

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Why do customers have privacy concerns about frequent shopper programs that supermarkets have and what can supermarkets

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Frequent shopper programs often collect customers descriptive information when they sign up for a frequent shopper card When customers use the card at ...View the full answer

Retailing Management

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