Why do firms produce where MR = MC? Why not at the lowest point on their ATC

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Why do firms produce where MR = MC? Why not at the lowest point on their ATC curves? After all, it's the most efficient level of output.

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Principles of Economics

ISBN: 978-1285064437

7th edition

Authors: Fred M. Gottheil

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Question Posted: Apr 21, 2015 09:35 AM

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Why do firms produce where MR = MC? Why not at the lowest point on their ATC

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This important idea the MR MC rule to profit maximization was first introdu...View the full answer

Principles of Economics

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