Why do many small businesses use the manufacturer's suggested retail price? What are the disadvantages of this

Question:

Why do many small businesses use the manufacturer's suggested retail price? What are the disadvantages of this technique?
Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Entrepreneurship and Effective Small Business Management

ISBN: 978-0133506327

11th edition

Authors: Norman M. Scarborough, Jeffrey R. Cornwall

Question Posted: