Why do MNEs sometimes have to modify their personal selling strategies when marketing their goods in international

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Why do MNEs sometimes have to modify their personal selling strategies when marketing their goods in international markets?

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International Business

ISBN: 978-0273760979

6th edition

Authors: Alan M. Rugman, Simon Collinson

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Question Posted: Dec 19, 2015 05:21 AM

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Why do MNEs sometimes have to modify their personal selling strategies when marketing their goods in international

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International Business

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