Why do some MNCs prefer to enter certain markets with a liaison office first?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Question Posted: Apr 26, 2016 09:50 AM

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Why do some MNCs prefer to enter certain markets with a liaison office first?

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Many companies would like to just get their feet wet before plunging in...View the full answer

Global Marketing management

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