Why do the AIDA model and similar approaches need to be modified when writing persuasive messages in

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Why do the AIDA model and similar approaches need to be modified when writing persuasive messages in social media?

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Excellence in Business Communication

ISBN: 978-0136103769

9th edition

Authors: John V. Thill, Courtland L. Bovee

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Question Posted: Apr 01, 2016 03:35 AM

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Why do the AIDA model and similar approaches need to be modified when writing persuasive messages in

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