Why do you think that many merchant wholesalers handle competing products from different producers, while manufacturers agents

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Why do you think that many merchant wholesalers handle competing products from different producers, while manufacturers’ agents usually handle only noncompeting products from different producers?

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:35 AM

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Why do you think that many merchant wholesalers handle competing products from different producers, while manufacturers agents

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Manufacturers agents one type of agent wholesaler usually handle only noncompeting products for diff...View the full answer

Essentials of Marketing

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