Why has the Internet lowered the switching costs for consumers?

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Why has the Internet lowered the “switching costs” for consumers?

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Managing Information Technology

ISBN: 978-0132146326

7th Edition

Authors: Carol Brown, Daniel DeHayes, Jeffrey Hoffer, Wainright Marti

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Question Posted: Sep 28, 2012 03:06 AM

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Why has the Internet lowered the switching costs for consumers?

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The Internet can provide consumers with a great amount of inform...View the full answer

Managing Information Technology

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