Why is it both important and necessary to segment markets and target groups of customers, rather than

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Why is it both important and necessary to segment markets and target groups of customers, rather than marketing to all possible consumers?

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Strategic Management A Competitive Advantage Approach Concepts

ISBN: 978-0133444797

15th edition

Authors: Fred R. David, Forest R. David

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Question Posted: Sep 20, 2015 09:06 AM

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Why is it both important and necessary to segment markets and target groups of customers, rather than

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Marketing is too expensive to try to reach everybody Firms need to identify target groups ...View the full answer

Strategic Management A Competitive Advantage Approach Concepts

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