Why is it important for the researcher and the marketing manager to discuss the accuracy level associated

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Why is it important for the researcher and the marketing manager to discuss the accuracy level associated with the research project at hand?

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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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Question Posted: Aug 06, 2015 02:02 AM

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Why is it important for the researcher and the marketing manager to discuss the accuracy level associated

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The accuracy or precision level is important for two reasons First ...View the full answer

Marketing Research

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