Why is it necessary to know the profitability of customers? If all the products of a company

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Why is it necessary to know the profitability of customers? If all the products of a company are profitable, shouldn’t its customers also be profitable? Explain.

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Introduction to Management Accounting

ISBN: 978-0133058789

16th edition

Authors: Charles Horngren, Gary Sundem, Jeff Schatzberg, Dave Burgsta

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Question Posted: Nov 19, 2014 06:53 AM

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Why is it necessary to know the profitability of customers? If all the products of a company

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Introduction to Management Accounting

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