Why is it that a firm can sustain a competitive advantage normally for only a limited period

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Why is it that a firm can sustain a competitive advantage normally for only a limited period of time?

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Strategic Management A Competitive Advantage Approach Concepts

ISBN: 978-0133444797

15th edition

Authors: Fred R. David, Forest R. David

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Question Posted: Sep 20, 2015 08:55 AM

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Why is it that a firm can sustain a competitive advantage normally for only a limited period

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Strategic Management A Competitive Advantage Approach Concepts

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