Why is it typically more difficult to exercise leadership in foreign channels than in domestic ones?

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:58 AM

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Why is it typically more difficult to exercise leadership in foreign channels than in domestic ones?

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Foreign distributors and dealers are independent businesses just as are US distri...View the full answer

Marketing Channels

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