Why is it unwise for a company to focus on only one performance measure while ignoring other

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Why is it unwise for a company to focus on only one performance measure while ignoring other performance measures?

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Accounting concepts and applications

ISBN: 978-0538745482

11th Edition

Authors: Albrecht Stice, Stice Swain

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Question Posted: Dec 28, 2011 05:09 AM

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Why is it unwise for a company to focus on only one performance measure while ignoring other

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Accounting concepts and applications

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