Why is materialism higher in Korea than in the United States, where given its collectivist culture one

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Why is materialism higher in Korea than in the United States, where given its collectivist culture one might expect materialism to be lower?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:32 AM

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Why is materialism higher in Korea than in the United States, where given its collectivist culture one

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In this case Korea scores higher on the success dimension which can ...View the full answer

Consumer Behavior Building Marketing Strategy

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