Why is public opinion so important to the success of public relations? In how many different ways

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Why is public opinion so important to the success of public relations? In how many different ways does it affect the success of a program like Hampton Hotels’ “Save-A-Landmark” campaign?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:36 AM

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Why is public opinion so important to the success of public relations? In how many different ways

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Public relations practitioners need to monitor and to mold public opinion The overarching charge ...View the full answer

Advertising & IMC Principles & Practice

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