Why is sponsorship such an important part of a firm's IMC?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 07:43 AM

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Why is sponsorship such an important part of a firm's IMC?

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Sponsorship occurs when an organization provides money ...View the full answer

Contemporary Marketing

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