Why must a retailer use multiple performance measures to evaluate its performance?

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Retailing Management

ISBN: 978-0070893207

4th Canadian Edition

Authors: Michael Levy, Barton Weitz, Dea Watson

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Question Posted: Dec 15, 2015 07:38 AM

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Why must a retailer use multiple performance measures to evaluate its performance?

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Many factors contribute to the overall performance of a retailer Thus it is difficult to find one me...View the full answer

Retailing Management

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